Anthony Lee - Jan 01 2020
Cách sử dụng blog của bạn để bán hàng
Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
Để biến blog của bạn trở thành một cỗ máy bán hàng hiệu quả, hãy tích hợp sản phẩm của bạn vào nội dung của bạn theo cách không hét MUA, MUA, MUA. Dưới đây là năm bước để cung cấp thông tin liên quan và hấp dẫn người đọc và giúp chuyển đổi bài đăng trên blog thành biên lai bán hàng.
Cung cấp thông tin hữu ích, có liên quan . Cho khách hàng tiềm năng biết cách sử dụng sản phẩm của bạn, cung cấp cho họ hướng dẫn hoặc cách thực hiện và / hoặc giải trí cho họ.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )